Attendance, revenue drop at SPAC ballet
Last updated: 3:53 p.m., Wednesday, July 30, 2008
The New York City Ballet's residency at the Saratoga Performing Arts Center ended its 2008 season with a 6 percent drop in attendance from last year, according to preliminary figures.
SPAC Executive Director Marcia J. White said in a written statement that audiences were still enthusiastic about the ballet this year, crediting promotions like "American Girl Night" and "Sports Night" for bringing in spectators. This year's season ran from July 8 to 26.
"Yet, impacting our bottom line was the fact that high gas and food prices have left many people struggling financially," White said. "That is a reality that is affecting virtually every segment of our economy and the arts are no exception."
Overall, attendance at the ballet was 42,354, and the total income was $1,176,442, a 2 percent drop from last year.
Despite the down figures from last year, White did find successes in the season.
Due to the ``Free Children on the Lawn'' program, SPAC saw a 64 percent jump in children attending performances, resulting in 1,162 kids in total taking in classical ballet. Also, ``West Side Story Suite's'' attendance neared 10,000, making it the highest-attended event of the season.
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