Monday, March 02, 2009

"ave of pines" little trees anyone?

Publication:Schenectady Daily Gazette; Date:Mar 2, 2009; Section:Local News; Page:7


Museum celebrates history of car scents

Company develops ‘Avenue of Pines’ product for show

BY LEE COLEMAN Gazette Reporter

You won’t have to travel to Saratoga Springs to get a whiff of the Avenue of the Pines anymore.

The company that has manufactured the bright green Little Trees car fresheners that have dangled from cars’ rearview mirrors since the early 1950s is about to create a new scent for your car called “Avenue of the Pines.”

The Saratoga Automobile Museum in Saratoga Spa State Park will open a special exhibit this spring focusing on the Car-Freshner Corp. in Watertown that has produced the familiar Little Trees car air fresheners.

The “Avenue of the Pines” freshener tree is being created specially for the exhibit, which will run from May 16 through November, said Dawn Cole, marketing manager for Car-Freshner Corp.

“It will only be available at the museum,” Cole said.

Cole said when people tour the exhibit at the museum, which is located on the historic Avenue of the Pines, they will be able to purchase at a nominal charge an Avenue of the Pines freshener to put in their cars. The scent of the new freshener is still being developed, Cole said. She said the cost of the souvenir is also still in the discussion stage.

“We are excited to be working with the museum,” Cole said. She said the new exhibit will “walk the visitor through the history of the Little Tree.”

Car-Freshner Corp. employs 600 people at its plants in Watertown, Dewitt, Iowa, and Berlin, N.H.

Cole said business at Car-Freshner continues to be strong despite the current economic crisis.

She said some people may hold off on buying a new car, but they can get that new-car smell by buying a Little Trees “New Car” scent freshener.

“The Saratoga Automobile Museum is thrilled with this opportunity to celebrate ‘Little Trees,’ an automotive icon manufactured in New York state,” said Alan Edstrom, the museum’s director of programs and events.

“Car models may come and go, but over 50 years ‘Little Trees’ have held a rock-steady place in pop culture, becoming part of the automotive industry,” Edstrom said in a statement.

Edstrom said he understood the Avenue of the Pines fragrance would be similar to the company's first product, which was called “Royal Pine.”

Cole said the Little Trees freshener was created by Julius Samann, a chemist who had experimented with extracting essential oils from pine trees in Canada.

A milk-truck driver in Watertown had complained to the local chemist about the smell of spilled, sour milk in his truck, she said.

Samann found that putting highquality fragrance on porous card stock was very effective in creating a vehicle air freshener, according to the company’s Web site: www.

Samann also sketched the shape of the freshener and injected it with the Royal Pine scent.

Car-Freshner Corp. currently has more than 50 fragrances and sells its products around the world. The company also produces scented household products and has its own line of clothing with the Little Trees symbol on many of the items.

“It’s amazing to realize that ‘Little Trees’ have made such an impact on pop culture, having been featured in numerous movies, television programs and magazines,” Cole said.

For more information about the Saratoga Automobile Museum go to

PHOTO PROVIDED BY CAR-FRESHNER CORP. A car air freshener called “Avenue of the Pines” will be developed for a Saratoga Automobile Museum exhibit.


Anonymous said...

Shameless marketing.

And as for the "New Car Smell" - check out the latest news reports. One here:

VictoriousVictorian said...

sometimes I feel like anonymous is really just out to get this society. I think it is delightful that there is a car sent named after our beloved park.

Stuck in the Past said...

Well VictoriousVictorian perhaps the above anonymous is out to get the sociecty because they are smart enough to recognize how absolutely ridiculous this society is. It is 2009, many years have passed since the completion of the work on the pool. What are they saving? They can't answer that question directly because they know there is nothing that needs saving. They will bog you down with contradictions and tell you to read their mission statement posted on the blog and they will say they are there to advocate for everything from the blades of grass to the piney cones..blah blah blah! It's all nonsense. They are just lying gossip mongers who spread rumors and sling mud. There is obviously a hidden agenda somewhere because they have a more than obvious vendetta against the Saratoga Spa State Park and in fact OPRHP in general. Their obsession is unhealthy and they need professional help.

VictoriousVictorian said...

YOU ARE CRAZY!!! (yelling).... This started as a blog entry on on air fresheners!!You obviously have some issues and are probably anonymous also. I think your obsession is unhealthy as you have the time to slam this group every time you possibly can. Get a life SITP. And why don't you seek professional help.

Anonymous said...

My goodness (not yelling) sounds like my friend SITP struck a nerve. And by the way, it seems to me that SITP or anyone for that matter (including me) slams this group only when they say something stupid, we can't help it if that is constantly. And VictoriousVictorian, if their name is Stuck in the Past why imply that they are anonymous when obviously they are not. Get some help yourself. Or at least think before you make yourself look silly.

VictoriousVictorian said...

I do not look silly. I think you are one in the same anonymous and sitp. SITP has a picture of the park in their profile, yet the blog is not visible so who knows what it is. I think you and anonymous and sitp should stay off the blog if you come in with the idea to criticize everything. You are nuts!!!I at times have criticized the statements but have also been about what i think and some ideas are good. I agree the pools should be open earlier, not memorial day but nearly July is too late. Alot of money can be made on those hot early summer weekends. Get a Life and get off the blog you contribute nothing but a step back. This should be shown to generally support the park and act a sounding board for citizens that care for the park and pools not someone that cares only to defame STVPS. I think the newspaper copy and pastes are silly, a description and link would suffice, but I am not constantly....uhmm... for lack of a better word... bitching. I may be old but I know what your doing. As an aside....Did anyone see the commotion at the park this morning my niece called and I went online and read there was a body? I think the park and city are getting dangerous. This is a time we need to support our parks as a whole, not pesky and petty infighting. I think you SITP don't care about parks, children, or beauty. You probably just sit at home and watch television and need something to be nasty at. You obviously dont know what the park and pools mean to the people of saratoga springs.

Here is the linnk to the horrific crime;

Anonymous said...

To VictoriousVictorian

Please do not be so quick to judge other people. I am the first poster for this blog entry. By shameless marketing, we meant the Auto Museum - for various reasons that we will not go into here --just follow the money.

Did you even see the new reports about the "New Car Smell" and would you mention it for a press release...well maybe you would.

The death at the park is a family affair. The dreaded "S" word as the reporters mentioned it to us - that's why there is no photo of the person.

And SITP--sorry that VV created an idenity theft situation.

Anonymous said...

Who cares if a paper tree is called "new car". All of the air freshener companies have "new car" smells and none of them actually smell like the inside of a new car!
Thanks for drudging up an ancient article that does nothing more than states a fact while inciting fear. I got a news flash for ya, gasoline smells really nice but it can kill you!